The Innovator's Guide to Growth - Putting Disruptive Innovation to Work (Hardcover)

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

General

Imprint:	Harvard Business Review Press
Country of origin:	United States
Release date:	May 2008
First published:	2008
Authors:	Scott D. Anthony • Mark W. Johnson • Joseph V. Sinfield • Elizabeth J. Altman
Dimensions:	246 x 195 x 26mm (L x W x T)
Format:	Hardcover
Pages:	299
ISBN-13:	978-1-59139-846-2
Categories:	Books > Business & Economics > Business & management > Business strategy
LSN:	1-59139-846-0
Barcode:	9781591398462

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