Business Research Methodology - Research Process and Methods (Hardcover, 1st ed. 2022)

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Classroom Companion: Business
Release date:	December 2021
First published:	2022
Authors:	Sergey K. Aityan
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	518
Edition:	1st ed. 2022
ISBN-13:	978-3-03-076856-0
Categories:	Books > Social sciences > Education > Study & learning skills Books > Business & Economics > Business & management > Business strategy Books > Computing & IT > General theory of computing > General Books > Computing & IT > Applications of computing > General Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Promotions
LSN:	3-03-076856-2
Barcode:	9783030768560

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