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Mindcraft - The Theory And Practice Of Persuasive Communication (Paperback) Loot Price: R395
Discovery Miles 3 950
You Save: R140 (26%)
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Mindcraft - The Theory And Practice Of Persuasive Communication (Paperback)

Franzel du Plooy-Cilliers, Jared Smith

Series: Course Code: COMS6322 / COSC6222 / COMM1544

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List price R535 Loot Price R395 Discovery Miles 3 950 You Save R140 (26%)

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Mindcraft: The Theory and Practice of Persuasive Communication provides a comprehensive overview of the various theories of persuasion.

The text covers the roles and functions of persuasion in practice in the areas of political, developmental, health, and environmental communication as well as its use in traditional media, new media and visual communication. It includes the ethics of persuasion and persuasion as a profession.

Key Features:

  • The only South African title of this nature on the market
  • A broader overview of various aspects of persuasive communication
  • Engaging visual elements
  • Current and relevant examples and case studies

General

Imprint: Juta Academic
Series: Course Code: COMS6322 / COSC6222 / COMM1544
Editors: Franzel du Plooy-Cilliers • Jared Smith
Dimensions: 244 x 168 x 17mm (L x W x T)
Format: Paperback
Pages: 329
ISBN-13: 978-1-4851-3224-0
Categories: Books > Social sciences > Education > Study & learning skills
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Education
Books > Academic & Education > Varsity Textbooks > Philosophy
Promotions > June Sale > Books > Varsity
LSN: 1-4851-3224-X
Barcode: 9781485132240

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