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Books > Social sciences > Education > Study & learning skills

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Mindcraft - The Theory And Practice Of Persuasive Communication (Paperback) Loot Price: R384

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Mindcraft - The Theory And Practice Of Persuasive Communication (Paperback)

Franzel du Plooy-Cilliers, Jared Smith

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List price ~~R505~~ Loot Price R384 Discovery Miles 3 840 You Save R121 (24%)

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Mindcraft: The Theory and Practice of Persuasive Communication provides a comprehensive overview of the various theories of persuasion.

The text covers the roles and functions of persuasion in practice in the areas of political, developmental, health, and environmental communication as well as its use in traditional media, new media and visual communication. It includes the ethics of persuasion and persuasion as a profession.

Key Features:

The only South African title of this nature on the market
A broader overview of various aspects of persuasive communication
Engaging visual elements
Current and relevant examples and case studies

General

Imprint:	Juta Academic
Editors:	Franzel du Plooy-Cilliers • Jared Smith
Dimensions:	244 x 168 x 17mm (L x W x T)
Format:	Paperback
Pages:	329
ISBN-13:	978-1-4851-3224-0
Categories:	Books > Social sciences > Education > Study & learning skills Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Education Books > Academic & Education > Varsity Textbooks > Philosophy Books > Promotion > Juta Competition > Education Books > Promotion > Book Sale > Social & Politics Books > Promotion > Book Sale > Varsity Promotions > Red Tag Sale > Books > Social & Politics Promotions > Red Tag Sale > Books > Varsity
LSN:	1-4851-3224-X
Barcode:	9781485132240