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Optimal Strategies in Sports Economics and Management (Paperback, 2010 ed.)
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Optimal Strategies in Sports Economics and Management (Paperback, 2010 ed.)
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During the last century, we have witnessed the birth and evolution
of sport as an economic activity, which has created jobs on the one
hand, but also problems of management on the other. This process
has not been immune from the parti- lar characteristics associated
with sport, typically united here more than in other activities:
technique, physical effort, entertainment and passion. And all this
within a framework of ever-increasing consumption of ?nancial
resources. It is not s- prising, therefore, that commonly-used
economic models, based on mechanistic approaches, do not provide a
viable solution to increasingly complex and incre- ingly frequent
problems. Any attempt to apply such an approach in this technical,
economic and ?nancial context can only result in failure. The high
degree of subj- tivity inherent in sporting activity requires new
tools, in which remodeled conc- tual, theoretical and technical
elements should play an important role. Complexity, uncertainty and
subjectivity are therefore basic to understand, and deal with, the
phenomenon of sport. The necessity of resorting to these elements
was identi?ed over a quarter of a century ago by a small group of
professors and researchers at the University of Barcelona. Together
we started the ?rst postgraduate courses and organized se- nars to
alert sports centre managers, as well as to make private and public
organi- tions aware of the increasing importance of a proper,
speci?c management for sports organizations.
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