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Linguistic Landscapes in South-East Asia - The Politics of Language and Public Signage (Hardcover)
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Linguistic Landscapes in South-East Asia - The Politics of Language and Public Signage (Hardcover)
Series: Routledge Studies in Sociolinguistics
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Anchored within current issues and debates in the field of
Linguistic Landscape (LL) scholarship, this edited volume is
concerned with politics of language and the semiotic construction
of space in multilingual and multi-ethnic Asian countries. Spanning
Malaysia, Singapore, Vietnam, Indonesia, the Philippines, Hong
Kong, Taiwan and China, the chapters explore how different
individuals and collectivities use semiotic resources in different
spaces - schools, airports, streets and shops as well as online
platforms - to reinforce or contest existing social structures,
bearing strong implications for language maintenance and cultural
revitalization, construction of ethnolinguistic and national
identities, and socioeconomic mobility. Part I looks into how
globalization and its accompanying forces and influences - such as
the importance of English in socioeconomic mobility - come into
contact with local Asian cultures and languages. Part II examines
minority languages, demographically and socio-politically
established in the countries, shedding light on the role of LL that
plays in both their minorization and revitalization processes. Part
III investigates how LL is utilized as a site for constructing
identities to pursue socioeconomic, political and cultural goals.
It is within this perspective that the presence and salience of
English in the LL of the countries along with the use of the Asian
languages is analyzed and understood, shedding light on how Asian
heritage languages and cultures are preserved and/or certain
identities in the times of political unrest or economic development
are expressed. This fascinating insight into linguistic landscapes
in Asia will be of interest to researchers, students and policy
makers in sociolinguistics and applied linguistics anywhere in the
world.
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