The casebook aims at providing the latest case materials for
researchers and students who are keen to learn about the
consumerization and transformation effects of digital technology.It
is one of the first books covering the best practices of digital
enablement in China, which has been the focus many observers among
the practitioners as well as academics.The 22 projects analyzed
include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and
more.
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