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Handbook of Research on Pathways and Opportunities Into the Business of Esports (Hardcover)
Loot Price: R9,808
Discovery Miles 98 080
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Handbook of Research on Pathways and Opportunities Into the Business of Esports (Hardcover)
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Total price: R9,818
Discovery Miles: 98 180
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Esports have attracted considerable attention over the past few
years and become an industry that is projected to continue to
increase rapidly. Intersecting with the esports industry are
organizations and businesses that develop and support the esports
game experience. Included is the entrepreneurial spirit of gamers,
who are interested in creating their own career paths through
capturing and posting gaming microassists on different public
venues that are driven by advertising dollars, invitational
competition monetary winnings, and other forms of marketing their
expertise for financial gain. All these organizations and
industries form satellites of career opportunities as well as
opportunities for research and enhanced forward-leaning study. Such
career opportunities can be explicitly addressed within the
structure of university degree and micro-credential certificate
programs, some of which have begun to offer esports-directed
degrees, but most of which have not yet moved from esports clubs
into a recognition of the business and industry monetization of
esports. The Handbook of Research on Pathways and Opportunities
Into the Business of Esports addresses the intersection of esports
gaming and the business and industry of esports, rather than an
exploration of the video games themselves. It is the supporting and
intersecting industry driven by esports and the vast opportunities
this brings that are the foci of this book. Covering topics
including digital learning, esport marketing curriculum, and gaming
culture, this text is essential for business professionals,
industry analysts, entrepreneurs, managers, coaches, marketers,
advertisers, brand managers, university and college administrators,
faculty and researchers, students, professors, and academicians.
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