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Cross-Cultural Competence (Hardcover)
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Cross-Cultural Competence (Hardcover)
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Why are cultural differences significant? How can understanding
them contribute to business success? Cross-cultural management is a
crucial challenge for the successful development of international
business, yet it is often badly understood and poorly implemented.
Misunderstandings arise because culture affects both individuals
and organisations, yet attempts to understand, explain and
interpret these differences have often been hidden between a welter
of conflicting theories and paradigms. This book aims to provide
much-needed guide to both the theory and practice of cross-cultural
management. Using an innovative approach combining theory,
tool-kits and applications, this book takes a fresh look at this
complex topic. It is about recognizing cross-cultural differences,
accounting for them in managerial communications and bridging them
in a variety of negotiations. comprising an exploration of dominant
and alternative theoretical approaches, a research-based tool-kit
exploring responses, and finally a real-life case of a
multicultural situation of clashing values with a critical
description of an attempted solution. At the end of the book, the
author has developed an innovative approach to teaching cultural
sensitivity via exploration of a number of classic film
masterpieces. As a crucial part of the global business environment
and as essential aspect of organisational understanding, this book
will be welcomed by masters-level students of international
business, HRM and organisational behaviour, as well as executives
and consultants involved in cross-border negotiations and
management.
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