This book brings together frontier research in transportation and
travel behaviour on the formulation and estimation of models of
bounded rationality to analyse and predict various facets
underlying daily activity-travel behaviour. Key behavioural
principles and mechanisms relate to simplifying decision complexity
by ignoring particular attributes, developing context and
task-dependent mental representations, deriving decision
heuristics, adding emotional aspects to cognitive assessments of
choice options, regret-minimization, semi-compensatory decision
rules based on mental effort and risk perception, learning and
adaptation, satisfying decision rules and prospect theoretic
approaches. The book is important reading for transportation
researchers and professionals who are interested in the latest
developments in transport demand forecasting. It offers historical
reviews of the development of models of bounded rationality in this
field of research, and a variety of new concepts and modelling
approaches that should be inspirational to both new and experienced
researchers in this field of research and application.
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