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In-N-Out Burger - A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules (Paperback)
Loot Price: R383
Discovery Miles 3 830
You Save: R75
(16%)
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In-N-Out Burger - A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules (Paperback)
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List price R458
Loot Price R383
Discovery Miles 3 830
You Save R75 (16%)
Expected to ship within 10 - 15 working days
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In fast-food corporate America, In-N-Out Burger stands apart. It is
a family-owned chain that steadfastly refuses to franchise or be
sold and is an incongruous testament to old-fashioned values,
reminiscent of a simpler time when people, loyalty, and a freshly
made, juicy hamburger meant something. It has become nothing less
than a cultural institution that can lay claim to an insanely loyal
following. This is the story of a unique and profitable business
that exceeds all expectations. It is a lesson in a counterintuitive
approach to doing business that places quality, the customer, and
employees first. "In-N-Out Burger" is a keenly observed narrative
that explores the evolution of a California fad that transformed
into an enduring cult of popularity; it is also the story of the
conflicted, secretive, and ultimately tragic Snyder family that
cooked a billion burgers and hooked zillions of fans. As the story
of "In-N-Out Burger" unfolds, so too does the cultural history of
America as influenced and shaped by car culture and fast food.
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