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In-N-Out Burger - A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules (Paperback) Loot Price: R309
Discovery Miles 3 090
You Save: R70 (18%)
In-N-Out Burger - A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules (Paperback): Stacy Perman

In-N-Out Burger - A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules (Paperback)

Stacy Perman

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List price R379 Loot Price R309 Discovery Miles 3 090 You Save R70 (18%)

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In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. As the story of "In-N-Out Burger" unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

General

Imprint: HarperBusiness
Country of origin: United States
Release date: October 2010
First published: October 2010
Authors: Stacy Perman
Dimensions: 202 x 134 x 23mm (L x W x T)
Format: Paperback
Pages: 352
ISBN-13: 978-0-06-134672-9
Categories: Books > Sport & Leisure > Travel & holiday > Travel & holiday guides > Restaurant & pub guides
Books > Travel > Travel & holiday guides > Restaurant & pub guides
LSN: 0-06-134672-1
Barcode: 9780061346729

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