Managing strategies for professional service firms is an important
and complex activity. The main issues in this book cover the core
management principles for service firms in a comprehensive way.
Based on current research findings it includes the management of
service quality, knowledge and marketing as well as people,
organizational and strategic issues. In understanding critical
resources managers and partners will be able to effectively develop
and exploit them. The book contains practical advice and offers a
profound insight into the managerial excellence of service
companies.
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