Stephen Macknik and Susana Martinez-Conde, the founders of the
exciting new discipline of neuromagic, have convinced some of the
world's greatest magicians to allow scientists to study their
techniques for tricking the brain. The implications of neuromagic
go beyond illuminating our behavior; early research points to new
approaches for everything from the diagnosis of autism to marketing
techniques and education. Fun and accessible, "Sleights of Mind" is
"a tour through consciousness, attention, and deception via the
marriage of professional magic and cognitive neuroscience" (Vanessa
Schipani, " The Scientist").
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