Market-based development strategies designed to help the world's
poor receive significant support from advocates, academics,
governments, and the media, yet frequently the perceived success of
these programs rests on carefully selected examples and one-sided,
enthusiastic accounts. In practice, these approaches are often
poorly defined and executed, with little balanced, comparative
analysis of their true strengths and weaknesses.
This book is the first to assess emerging market-based social
change approaches comparatively, focusing specifically on social
entrepreneurship, corporate social responsibility, fair trade, and
private sustainable development. Steven G. Anderson begins by
identifying the problems these programs address and then describes
their core, shared principles. He follows with a general framework
for defining and evaluating these and other development approaches.
Separate chapters provide background on the historical development
and application of each approach, as well as interpretations of the
processes for implementation and the underlying behavioral
assumptions related to successful outcomes. A final chapter
compares each approach across a set of important program
development dimensions and analyzes the utility of market-based
approaches as part of a general consideration of social development
strategies for the developing world.
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