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Audience Development and Cultural Policy (Hardcover, 1st ed. 2021)
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Audience Development and Cultural Policy (Hardcover, 1st ed. 2021)
Series: New Directions in Cultural Policy Research
Expected to ship within 9 - 15 working days
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Encouraging more - and different - people to attend the arts
remains a vital issue for the cultural sector. The question of who
consumes culture, and why, is key to our understanding of the arts.
This book examines the relationship of audience development to
cultural policy and offers a ground-breaking perspective on how the
practice of audience development is connected to ideas of
democratic access to culture. Providing a detailed overview of arts
marketing, audience development and cultural democracy, the book
argues that the work of audience development has been profoundly
misunderstood by the field of arts management. Drawing from a rich
range of interviews with key individuals in the audience
development field, the book argues for a re-conceptualisation of
audience development as an ideological function of cultural policy.
Of importance for students, academics and researchers working in
arts management and cultural policy, the book is also vital reading
for anyone working in the arts, cultural and heritage sectors with
an interest in understanding how our relationship with the audience
has been constructed.
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