The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager (Hardcover, 2nd edition)

A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword! The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world. Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager's Survival Guide, Second Edition includes: *NEW tools to assess product management acumen*NEW methodologies and tools for assessing and improving product strategy*NEW and updated chapters on people, processes, and products that create unique customer experiences*NEW ways to think about phased and agile product development

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	July 2019
First published:	2019
Authors:	Steven Haines
Dimensions:	234 x 160 x 30mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	288
Edition:	2nd edition
ISBN-13:	978-1-260-13523-7
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Promotions
LSN:	1-260-13523-3
Barcode:	9781260135237

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