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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Social Media as Social Science Data (Paperback)
Loot Price: R817
Discovery Miles 8 170
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Social Media as Social Science Data (Paperback)
Series: Strategies for Social Inquiry
Expected to ship within 12 - 19 working days
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Social media has put mass communication in the hands of normal
people on an unprecedented scale, and has also given social
scientists the tools necessary to listen to the voices of everyday
people around the world. This book gives social scientists the
skills necessary to leverage that opportunity, and transform social
media's vast stream of information into social science data. The
book combines the big data techniques of computer science with
social science methodology. Intended as a text for advanced
undergraduates, graduate students, and researchers in the social
sciences, this book provides a methodological pathway for scholars
who want to make use of this new and evolving source of data. It
provides a framework for building one's own data collection and
analysis infrastructure, a toolkit of content analysis, geographic
analysis, and network analysis, and meditations on the ethical
implications of social media data.
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