This book presents a multidimensional process for developing a
manufacturing strategy for wine producers. This process can be
applied to any national industry engaged in wine, goods or service
production. The book will be of interest to managers, industry
consultants and agriculture and business researchers. The process
focuses on the competitive priorities (bases of competition) and
key decision areas (business features over which the organisation
has control) across the industry. The process commences with a
review of prior research, followed by in-depth interviews, an
industry expert workshop, a national level survey and follow-up
interviews. It determined that 30 different groups existed in the
Australian wine industry for whom the priorities and
decision-making areas differed significantly. It also found that a
larger number of decision areas (23) applied to the industry than
were normally considered in the literature (7); suggesting that the
decision-making process is not normally sufficiently broad in its
consideration of decision areas. The book also presents several
strategy decision-making process models incorporating the
perspective of priorities and decision areas.
General
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