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Books > Business & Economics > Economics
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Beauty of Crowdfunding - Blooming Creativity and Innovation in the Digital Era (Paperback)
Loot Price: R1,278
Discovery Miles 12 780
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Beauty of Crowdfunding - Blooming Creativity and Innovation in the Digital Era (Paperback)
Series: Routledge Frontiers of Business Management
Expected to ship within 12 - 17 working days
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Crowdfunding is emerging as a new source of financing for
creativity and innovation. It promotes the launching and scaling of
new projects for different types of creators by providing networked
platforms and handy digital tools. This book provides insight into
crowdfunding and how crowdfunding contributes to our communities
and society. The book includes an overview of existing discussions
across different disciplines, i.e. entrepreneurship, information
systems, marketing, and correlates the literature to the best
crowdfunding practices. The book begins with origins, basic
notions, and antecedents of crowdfunding. In the main parts, it
demonstrates the five distinguished facets of crowdfunding:
Creativity, diversity, balance, connection, and change. It also
addresses the drawbacks of crowdfunding and subsequent outcomes of
crowdfunding success. Finally, it provides a perspective on the
future of crowdfunding.
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