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Books > Business & Economics > Business & management > Management & management techniques
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Why Motivating People Doesn't Work . . . and What Does - The New Science of Leading, Energizing, and Engaging (Large print, Paperback, Large type / large print edition)
Loot Price: R986
Discovery Miles 9 860
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Why Motivating People Doesn't Work . . . and What Does - The New Science of Leading, Energizing, and Engaging (Large print, Paperback, Large type / large print edition)
Expected to ship within 10 - 15 working days
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Top leadership researcher, consultant, and coach Susan Fowler says
stop trying to motivate people! It's frustrating for everyone
involved and it just doesn't work. You can't motivate people - they
are already motivated but generally in superficial and short - term
ways. In this book, Fowler builds upon the latest scientific
research on the nature of human motivation to lay out a tested
model and course of action that will help leaders guide their
people toward the kind of motivation that not only increases
productivity and engagement but that gives them a profound sense of
purpose and fulfillment. Fowler argues that leaders still depend on
traditional carrot - and - stick techniques because they haven't
understood their alternatives and don't know what skills are
necessary to apply the new science of motivation. Her Optimal
Motivation process shows leaders how to move people away from
dependence on external rewards and help them discover how their
jobs can meet the deeper psychological needs - for autonomy,
relatedness, and competence - that science tells us result in
meaningful and sustainable motivation. Optimal Motivation has been
proven in organizations all over the world - Fowler's clients
include Microsoft, CVS, NASA, the Catholic Leadership Institute,
H&R Block, Mattel, and dozens more. Throughout the book, she
illustrates how each step of the process works using real - life
examples. Susan Fowler 's book is the groundbreaking answer for
leaders who want to get motivation right!
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