International Cases in Tourism Management (Hardcover)

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2016
First published:	2004
Authors:	Susan Horner • John Swarbrooke
Dimensions:	246 x 189mm (L x W)
Format:	Hardcover
Pages:	410
ISBN-13:	978-1-138-14449-1
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-138-14449-5
Barcode:	9781138144491

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