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Made to Serve - How Manufacturers can Compete Through Servitization and Product Service Systems (Hardcover)
Loot Price: R1,087
Discovery Miles 10 870
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Made to Serve - How Manufacturers can Compete Through Servitization and Product Service Systems (Hardcover)
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Total price: R1,107
Discovery Miles: 11 070
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A comprehensive, practical introduction to one of the most
important new trends in manufacturing, globally The delivery of a
service component as an added value when providing products,
servitization is all the rage in the manufacturing sector around
the world. Yet, despite the clear competitive advantage of
servitization, most manufacturers remain reluctant to venture into,
what for them, is a strange new world. Written by a team of
internationally respected servitization experts and innovators,
this book provides you with a detailed road map for successfully
navigating the servitization terrain. Unlike most authors on the
subject who merely sing the praises of servitization, Baines and
Lightfoot provide you with a framework for accessing the
feasibility of adopting a services-led competitive strategy in your
company, along with strategies for designing and implementing the
kinds of service offerings customers increasingly are coming to
expect. * Grounded in real-world practice and supported by a wealth
of up-to-the minute research, this book helps ease the way for
manufacturers considering adopting a servitization model * Shows
how to exploit your company's manufacturing competencies to build a
strong servitization element without becoming "just another
services company" * Provides numerous illustrations and examples of
services-led competitive strategies, with an emphasis on the
advanced services most widely associated with servitization
worldwide * Packed with fascinating and instructive case studies
from leading manufacturing firms across industry sectors, including
Caterpillar, Rolls-Royce, Alstom, MAN, Xerox and others
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