In a South African business environment characterised by change,
turbulence and competitiveness, strategy is even more crucial today
than ever before. Far too often top management develops a strategy
for the company that is never communicated to or understood by
other levels of management and employees, or is not even relevant
to the future survival of the company. It is therefore crucial for
students and practitioners of management at every level to
understand the vital role of strategic management in the business
world.
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