As large firms move into international markets, smaller firms find
it increasingly difficult to compete internationally. This book
explores the nature of the international market for smaller firms
and discusses ways that they can compete and use their unique
competitive advantages in the global markets. The chapters examine
niche markets that do not require economies of scale and ways of
rethinking the relationship between local and global markets. Tamir
Agmon and Richard L. Drobnick also explore the need to design new
control systems across borders that recognize local norms and the
new accounting systems that have developed based on differing
country environments.
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