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Determinanten der Sportrezeption - Erklarungsmodell und kausalanalytische Validierung am Beispiel der Fussballbundesliga (German, Paperback, 2006 ed.) Loot Price: R2,309
Discovery Miles 23 090
Repayment Terms: R216 pm x 12*
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Determinanten der Sportrezeption - Erklarungsmodell und kausalanalytische Validierung am Beispiel der Fussballbundesliga...

Determinanten der Sportrezeption - Erklarungsmodell und kausalanalytische Validierung am Beispiel der Fussballbundesliga (German, Paperback, 2006 ed.)

Thomas Beyer; Foreword by Prof Dr Martin Benkenstein

Series: Marketing und Innovationsmanagement

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Loot Price R2,309 Discovery Miles 23 090 | Repayment Terms: R216 pm x 12*

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Thomas Beyer entwickelt ein innovatives Erklarungsmodell der Sportrezeption, das insbesondere Stadionbesucher und Fernsehzuschauer integriert betrachtet. Das Hypothesenmodell wird in ein Messmodell uberfuhrt und am Beispiel der Zuschauer der deutschen Fussballbundesliga uberpruft. Die gewonnnen Erkenntnisse ermoglichen es Sportvereinen, Veranstaltern und Medienunternehmen ihr Dienstleistungsangebot besser auf die Bedurfnisse von Zuschauern auszurichten und damit gleichzeitig effektiver und effizienter zu gestalten

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marketing und Innovationsmanagement
Release date: February 2006
First published: 2006
Authors: Thomas Beyer
Foreword by: Prof Dr Martin Benkenstein
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback
Pages: 213
Edition: 2006 ed.
ISBN-13: 978-3-8350-0298-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Medicine > General issues > Health systems & services > Hospital administration & management
LSN: 3-8350-0298-8
Barcode: 9783835002982

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