"This text should be required reading for everyone in contemporary
business." --Peter Woodhull, CEO, Modus21 "The one book that
clearly describes and links Big Data concepts to business utility."
--Dr. Christopher Starr, PhD "Simply, this is the best Big Data
book on the market!" --Sam Rostam, Cascadian IT Group "...one of
the most contemporary approaches I've seen to Big Data
fundamentals..." --Joshua M. Davis, PhD The Definitive
Plain-English Guide to Big Data for Business and Technology
Professionals Big Data Fundamentals provides a pragmatic,
no-nonsense introduction to Big Data. Best-selling IT author Thomas
Erl and his team clearly explain key Big Data concepts, theory and
terminology, as well as fundamental technologies and techniques.
All coverage is supported with case study examples and numerous
simple diagrams. The authors begin by explaining how Big Data can
propel an organization forward by solving a spectrum of previously
intractable business problems. Next, they demystify key analysis
techniques and technologies and show how a Big Data solution
environment can be built and integrated to offer competitive
advantages. Discovering Big Data's fundamental concepts and what
makes it different from previous forms of data analysis and data
science Understanding the business motivations and drivers behind
Big Data adoption, from operational improvements through innovation
Planning strategic, business-driven Big Data initiatives Addressing
considerations such as data management, governance, and security
Recognizing the 5 "V" characteristics of datasets in Big Data
environments: volume, velocity, variety, veracity, and value
Clarifying Big Data's relationships with OLTP, OLAP, ETL, data
warehouses, and data marts Working with Big Data in structured,
unstructured, semi-structured, and metadata formats Increasing
value by integrating Big Data resources with corporate performance
monitoring Understanding how Big Data leverages distributed and
parallel processing Using NoSQL and other technologies to meet Big
Data's distinct data processing requirements Leveraging statistical
approaches of quantitative and qualitative analysis Applying
computational analysis methods, including machine learning
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