The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on
retail researchers, retail lecturers, retail students and retail
executives. As it has always been, retail executives are part of
the target group and the knowledge transfer between retail research
and retail management remains a part of the publication s concept.
EUROPEAN RETAIL RESEARCH welcomes manuscripts on original
theoretical or conceptual contributions as well as empirical
research based either on large-scale empirical data or on the
case-study method. Following the state of the art in retail
research, articles on any major issues that concern the general
field of retailing and distribution are welcome.The review process
will support the authors in enhancing the quality of their work and
will offer the authors a reviewed publication outlet. Part of the
concept of EUROPEAN RETAIL RESEARCH is an only short delay between
manuscript submission and final publication, so it is intended to
become a quick publication platform. "
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