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Trading the Fruits of the Land - Horticultural Marketing of the Land (Hardcover)
Loot Price: R3,433
Discovery Miles 34 330
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Trading the Fruits of the Land - Horticultural Marketing of the Land (Hardcover)
Series: Routledge Revivals
Expected to ship within 12 - 19 working days
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First published in 1997, this volume contributes to the knowledge
for the trade of vegetables, fruits and tubers (so-called
horticultural commodities). As African policy makers try to keep
pace with new developments in private food trade, they require
knowledge of the structures of private trade systems and the
factors that govern their long-term development. The study analyses
the structure and development of horticultural marketing channels
in Kenya. It is based primarily on surveys of some 500 farmers in
four districts and 750 horticultural traders in 18 market places.
Commercial horticultural farmers, domestic traders, export traders,
agents, facilitators, marketing cooperatives and processors are all
reviewed. The study devotes special attention to the efficiency of
collecting wholesalers, and to the development of rural assembly
markets. It develops a model which can elucidate vertical
differentiation processes in the Kenyan horticultural channels. The
analyses show that marketing channel theory can be of great
relevance to the developing world. The proposed vertical
differentiation model can aid in predicting future changes in
horticultural marketing systems, in Kenya as well as in other
African countries.
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