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Capitalism and Desire - The Psychic Cost of Free Markets (Paperback)
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Capitalism and Desire - The Psychic Cost of Free Markets (Paperback)
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Despite creating vast inequalities and propping up reactionary
world regimes, capitalism has many passionate defenders-but not
because of what it withholds from some and gives to others.
Capitalism dominates, Todd McGowan argues, because it mimics the
structure of our desire while hiding the trauma that the system
inflicts upon it. People from all backgrounds enjoy what capitalism
provides, but at the same time are told more and better is yet to
come. Capitalism traps us through an incomplete satisfaction that
compels us after the new, the better, and the more. Capitalism's
parasitic relationship to our desires gives it the illusion of
corresponding to our natural impulses, which is how capitalism's
defenders characterize it. By understanding this psychic strategy,
McGowan hopes to divest us of our addiction to capitalist
enrichment and help us rediscover enjoyment as we actually
experienced it. By locating it in the present, McGowan frees us
from our attachment to a better future and the belief that
capitalism is an essential outgrowth of human nature. From this
perspective, our economic, social, and political worlds open up to
real political change. Eloquent and enlivened by examples from
film, television, consumer culture, and everyday life, Capitalism
and Desire brings a new, psychoanalytically grounded approach to
political and social theory.
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