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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Gen Z Effect - The Six Forces Shaping the Future of Business (Hardcover)
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Gen Z Effect - The Six Forces Shaping the Future of Business (Hardcover)
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One of the most profound changes in business and society is the
emergence of the post-Millennial generation, Gen Z. While every new
generation has faced its share of disruption in technology,
economics, politics and society, no other generation in the history
of mankind has had the ability to connect every human being on the
planet to each other and in the process to provide the opportunity
for each person to be fully educated, socially and economically
engaged.
What might this mean for business, markets, and educational
institutions in the future? In this revolutionary new book, "The
Gen Z Effect: How the Hyperconnected Generation is Changing
Business and Society Forever," authors Tom Koulopoulos and Dan
Keldsen delve into a vision of the future where disruptive
invention and reinvention is the acknowledged norm, touching almost
every aspect of how we work, live and play. From radical new
approaches to marketing and manufacturing to the potential
obliteration of intellectual property and the shift to mass
innovation, to the decimation of our oldest learning institutions
through open source and adaptive learning, "The Gen Z Effect"
provides a mind-bending view of why we will need to embrace Gen Z
as the last, best hope for taking on the world's biggest challenges
and opportunities, and how you can prepare yourself and your
business for the greatest era of disruption, prosperity, and
progress the world has ever experienced.
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