The concept generation process seems like an intuitional
thought: difficult to capture and perform, although everyone is
capable of it. It is not an analytical process but a synthetic
process which has yet to be clarified. Furthermore, new research
methods for investigating the concept generation process-a very
difficult task since the concept generation process is driven by
inner feelings deeply etched in the mind-are necessary to establish
its theory and methodology.
Concept Generation for Design Creativity - A Systematized Theory
and Methodology presents the concept generation process both
theoretically and methodologically. Theoretically, the concept
generation process is discussed by comparing metaphor, abduction,
and General Design Theory from the notions of similarities and
dissimilarities. Analogy, blending, and integration by thematic
relation have been explained methodologically. So far, these
theories and methods have been discussed independently, and the
relations among them have not been clarified. Two newly developed
research methods to investigate the concept generation process are
clearly explained: the explanation-based protocol analysis and
constructive simulation.
By reading Concept Generation for Design Creativity - A
Systematized Theory and Methodology, students, researchers and
lecturers in design disciplines (including engineering design,
industrial design, software design, CHI, design education, and
cognitive science ) can obtain a clear picture of the advanced
research findings and the outline of the theories and methods for
concept generation. Furthermore, readers are expected to achieve
the competence to generate new concepts.
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General
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