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Understanding Sport Management - International perspectives (Hardcover)
Loot Price: R4,750
Discovery Miles 47 500
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Understanding Sport Management - International perspectives (Hardcover)
Expected to ship within 12 - 17 working days
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Sport management is a rapidly developing industry which continues
to grow in size and scope on an international scale. This
comprehensive and engaging textbook offers a complete introduction
to core principles and best practice in contemporary sport
management. Adopting an issues-based approach and drawing on the
very latest research, it demonstrates how theory translates into
practice across all the key functional areas of sport management,
from governance and leadership to tourism and events. Written by a
team of experts from across the globe, the book explores sport
management from a truly international perspective and looks at all
levels from professional, high-performance sport to non-profit and
grassroots. With extended real-world case studies and an array of
helpful features in every chapter, it addresses crucial topics such
as: managing organisational performance communication and social
media sponsorship and marketing the impact of sport on society
future directions for sport management. Complemented by a companion
website full of additional teaching and learning resources for
students and instructors, this is an essential textbook for any
degree-level sport management course.
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