Globalisation of the world's economy is leading to rapid change
and uncertainties in society, politics and markets.
Product design strategies need to respond to these developments.
Product Concept Design meets the needs and expectations of academia
and practitioners working in design by focussing on the methods for
creating products and design strategies in today's fast-changing
business environment.
Product Concept Design has been written by a collection of
researchers and practising designers from leading companies such as
Nokia and Volvo and provides a goldmine of ideas for designers and
managers in industry, as well as lecturers in design and design
engineering and their students.
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