Corporate Communications In Restructuring Phases - Successfully shaping change with strategic communication (Paperback, 1st ed. 2021)

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

General

Imprint:	Springer
Country of origin:	Netherlands
Release date:	October 2021
First published:	2021
Authors:	Ulrich Gartner
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	157
Edition:	1st ed. 2021
ISBN-13:	978-3-658-34625-6
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Takeovers, mergers & buy-outs Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	3-658-34625-6
Barcode:	9783658346256

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