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Fundamentals of Research on Culture and Psychology - Theory and Methods (Paperback)
Loot Price: R1,646
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Fundamentals of Research on Culture and Psychology - Theory and Methods (Paperback)
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This unique text covers the core research methods and the
philosophical assumptions that underlie various strategies,
designs, and methodologies used when researching cultural issues.
It teaches readers why and for what purpose one conducts research
on cultural issues so as to give them a better sense of the
thinking that should happen before they go out and collect data.
More than a "methods text", it is about all the steps that go into
doing cross-cultural research. It discusses how to select the most
appropriate methods for data analysis and which approach to use,
and details quantitative, qualitative, and mixed methods for
experimental lab studies and ethnographic field work.
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