Popular eCommerce platforms like Etsy have attributed to a sharp
increase in creative craft entrepreneurs, and craft
entrepreneurship has strong links to the cultural and lifestyle
field. This timely book looks at craft entrepreneurship and defines
what qualifies as craft entrepreneurs and their products in a
global context. The edited book begins with an overview of the
craft sector and each chapter provides a holistic picture of what
craft entrepreneurship entails. Different kinds of creative crafts
are examined, providing a discussion of what entrepreneurship in
creative crafts involves, how they differ from other types of
products, and how craft makers may engage in entrepreneurial
behaviour and marketing. The book helps readers understand the
current state of development of the craft sector, its various
challenges, and what the future holds for these businesses. Craft
entrepreneurship is a new, emerging area of entrepreneurship study,
and this book will interest scholars and those who are interested
in craft making and wish to develop it into a small business.
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