Green Marketing as a Positive Driver Toward Business Sustainability (Paperback)

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	June 2019
Editors:	Vannie Naidoo • Rahul Verma
Dimensions:	254 x 178mm (L x W)
Format:	Paperback
Pages:	384
ISBN-13:	978-1-5225-9559-5
Categories:	Books > Business & Economics > Economics > Development economics Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Earth & environment > The environment > Environmental economics > Sustainability Promotions
LSN:	1-5225-9559-7
Barcode:	9781522595595

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