The Handbook of the London 2012 Olympic and Paralympic Games is
the first authoritative and comprehensive account of the world s
greatest sporting and cultural event. It tells the complete story
of the 2012 Games from inception, through the successful bidding
process and the planning and preparation phase, to delivery, the
post-Games period and legacy. Written by a world-class team of
international Olympic scholars, the book offers critical analysis
of the social, cultural, political, historical, economic and
sporting context of the Games. From the political, commercial and
structural complexities of organising an event on such a scale, to
the sporting action that holds the attention of the world, this
book illuminates the key aspects of the 2012 Games, helping us to
better understand the vital role that sport and culture play in
contemporary global society.
The book is divided into two volumes: Volume Two - Celebrating
the Games, examines the period of competition and immediately
afterwards, covering key topics such as:
- London welcomes the world - hospitality and the look of the
games
- Experiencing the games -spectators, tourists, volunteers,
shoppers, viewers
- Media and communications
- Running the games
- Creating Olympic celebrities
- Protesting the games
- Commerce, retail and consumption
- Documenting London 2012 in films and books
- The legacy of the 2012 Games for London, the UK and the Olympic
Movement
Richly illustrated with the personal accounts of key
stakeholders, from sports administrators and politicians to
athletes and spectators, and including essential data and evocative
visual material, this book is essential reading for anybody with a
personal or professional interest in the Olympic and Paralympic
Games, global culture or the development of sport.
General
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