In order to survive and attain and maintain market leadership,
organizations must engage in longer-term strategic quality
activities to address radical - possibly paradigm-shifting -
improvements that might affect the organization and its competitive
position. Doing so requires a different way of thinking and acting
by leaders and managers. This is known as insightful thinking, and
this book can show you how to achieve this kind of success.This
book is about how to think differently about quality and by doing
so increase the creativity, innovation, and agility of an
organization and its employees as well as the awareness of new
developments in the marketplace and their possible impact on the
organization and its markets. Quality must be addressed in
strategic as well as operational terms in order for organizations
to compete effectively over the long term. Strategic quality
management requires insightful leadership.Each chapter contains
short case illustrations about real organizations that illustrate
the main points of that chapter. It challenges leaders and managers
to adopt a new way of thinking and presents thought-provoking ideas
about how organizations can begin the process of charting their own
paths to insight - and lasting success.
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