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Low-Cost, Low-Tech Innovation - New Product Development in the Food Industry (Hardcover)
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Low-Cost, Low-Tech Innovation - New Product Development in the Food Industry (Hardcover)
Series: Routledge Studies in Innovation, Organizations and Technology
Expected to ship within 12 - 17 working days
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Like much of SMEs research, innovation studies of small enterprises
have commenced later and are less numerous. The focus of such
studies remains high-technology enterprises, which continue to
attract both academic and popular interest, oblivious to the
innovative endeavours of people in traditional low-tech industries.
This book attempts to address this imbalance through a
comprehensive analysis of innovation in this largely neglected
area. Based on case studies of seven small innovative food
companies, this book presents an in-depth analysis of innovation in
the Scottish food and drinks industry and unravels a lesser-known
approach to effective low-cost product innovation, which is simple
and economical, yet elegant and successful. Using careful data
collection and rigorous statistical testing, the analysis and
findings in this book address a wide spectrum of interests:
academics in business schools, policy makers in governments and
executives and entrepreneurs in food and other low-technology
sectors.
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