Business Policy and Strategic Management - Concepts and Applications (Paperback, 2nd Revised edition)

This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, this comprehensively updated and revised second edition is structured to help students think strategically.The major organizational issues in strategy development are covered through an analytical study of: nine different perspectives on organization to capture the rich history of the discipline and enlighten the nature of strategy; the concept of strategic intent to guide action; 9-M model to analyze strategies in functional areas of manpower, materials, methods, money, manufacturing, machine, marketing, motivating, and manipulating; competitive gaming model to strategize different types of market structures; internetworking model to develop high-performance Internet ventures; strategic business model to unfold hidden value into new directions.It also covers: value model to explain strategic elements of innovation and technology management; ethical and international issues in the context of corporate governance; strategic leadership model relevant to the emerging market ground realities; and, strategic control model (both balanced and extended scorecard) to explore the influence of environmental and cultural contexts on effective performance. The text is well supported by more than one thousand sources of international research, India-focused case studies and experiential assignments. This comprehensive text on theory and practice of strategic management is a must read for management students as well as business practitioners and consultants.

General

Imprint:	Prentice-Hall Of India Pvt.Ltd
Country of origin:	India
Release date:	August 2007
Authors:	Vipin Gupta • Kamala Gollakota • R. Srinivasan
Format:	Paperback
Pages:	571
Edition:	2nd Revised edition
ISBN-13:	978-81-203-3244-7
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	81-203-3244-X
Barcode:	9788120332447

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!