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The Evolution of Made in Italy - Case studies on the Italian Food and Beverage Industry (Hardcover, 1st ed. 2023)
Loot Price: R1,260
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The Evolution of Made in Italy - Case studies on the Italian Food and Beverage Industry (Hardcover, 1st ed. 2023)
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This book deep dives into emerging consumer trends in the food and
beverage industry in Italy, particularly in light of the COVID-19
crisis, and explores how firms have evolved to meet consumer needs
and succeed in this challenging context. Through a series of case
studies, the authors explore the food and beverage industry's
defining characteristics and how each particular sector has become
so important to the Italian economy. Drawing on cases that feature
small, medium and large enterprises, the authors reveal how firms
have adapted their business strategies to meet new customer demands
and market trends, highlighting the winning characteristics of the
ever-evolving 'Made in Italy' brand, concluding with a recommended
strategy of best practices for future implementation. Providing
examples that can be studied, applied and analyzed by researchers,
students, and practitioners, this unique book offers a detailed
understanding of the different innovations and adaptations that
companies in the food and beverage sector have put in place in
response to ever evolving markets and trends, and how innovation
becomes the key to success.
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