The Evolution of Made in Italy - Case studies on the Italian Food and Beverage Industry (Hardcover, 1st ed. 2023)

This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industry's defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving 'Made in Italy' brand, concluding with a recommended strategy of best practices for future implementation. Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success.

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Release date:	2023
First published:	2023
Authors:	Vittoria Veronesi • Martina Schiavello
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	137
Edition:	1st ed. 2023
ISBN-13:	978-3-03-115666-3
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Industry & industrial studies > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-115666-8
Barcode:	9783031156663

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