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Books > Social sciences > Psychology > Social, group or collective psychology
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The Practice of Social influence in Multiple Cultures (Hardcover)
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The Practice of Social influence in Multiple Cultures (Hardcover)
Series: Applied Social Research Series
Expected to ship within 12 - 17 working days
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This book provides a diverse collection of studies reporting the
effects of social influence processes in multiple cultures at both
the universal and culture-specific levels. The book is
characterized by three distinct features. First, the social
influence process is considered as a ubiquitous and pervasive
feature of human interaction. Second, the book represents a
multicultural approach which includes both cross-cultural and
culture-focused examinations. Third, the book emphasizes practical
implications of the research presented.
This volume incorporates theory and research stemming from three
different approaches to social influence: social influence
"principles" across cultures, social influence and social change
across cultures, and culture and moral perspective in the social
influence process. Because each of these three parts encompasses a
considerable variety of research methodologies, social contexts,
and cultures, each is proceeded by an integrative commentary
authored by one of the book editors. These essays provide syntheses
of the topics and themes within the corresponding sections and
within the book as a whole. They also offer critical commentaries
on both theoretical and methodological issues, raise suggestions
for future research, and focus on practical applications.
This book is intended for both scholars interested in cross- and
multicultural research into the mechanisms of the social influence
process and for the professional whose mission is to make planned
changes in a society. Knowledge about the influence process,
especially regarding how it works in different cultures and within
several cultural groups, facilitates this goal. The practical
implications ending each chapter serve as encouraging instructions
for such applications.
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