The Brompton - Engineering for Change (Hardcover, Main)

A TIMES BEST BUSINESS BOOK OF 2022 'A gripping story about a great British brand' Jeremy Vine Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world? This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

General

Imprint:	Profile Books Ltd
Country of origin:	United Kingdom
Release date:	August 2022
Authors:	Will Butler-Adams • Dan Davies
Dimensions:	236 x 158 x 26mm (L x W x T)
Format:	Hardcover - Trade binding
Pages:	288
Edition:	Main
ISBN-13:	978-1-78816-830-4
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	1-78816-830-5
Barcode:	9781788168304

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