Designed as a handbook, this text provides media, speech (public
speaking, interpersonal, small group, and organizational
communication), and theatre educators with both the theoretical and
practical ammunition to fight the assessment battles on their
campuses. The philosophical implications of accountability are
balanced with concrete, specific, and usable assessment strategies.
Stressing student, faculty, course, program, department, and
institutional assessment, this book's aim is to provide, in one
place, information that will help diverse and complex communication
programs face the growing challenges in assessment.
The book is divided into three sections: background and
foundational information for assessment; broad assessment
strategies that apply to a variety of media, "speech," and theatre
courses and programs; and context-specific assessment strategies.
While covering a host of topics, it:
* provides an overview of assessment and suggests how it might
impact communication education,
* discusses the elements of program assessment and how linkage of
mission statements with outcomes can lead to strong, innovative
programs,
* compares and contrasts regional association requirements and
presents a specific how-to strategy for writing outcome statements,
* discusses teaching evaluation and argues that we need to
identify the "what" of teaching before we try to measure the "how,"
* looks at creative ways for formative and summative course
evaluation that starts with the creation of an explicit syllabus,
* discusses the use of capstone courses as a way of evaluating not
only their major but also how students have integrated their
"total" educational experience,
* suggests the variety of ways that interpersonal communication
can be assessed and calls for future research that stresses the
"knowledge" component of learning,
* reports on a strategy for developing small group communication
assessment measures, and
* provides media, speech, and theatre faculty and administrators
with the background, understanding and tools to build stonger
programs and develop better courses and educational experiences for
their students.
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