In the first three chapters of this book the elements of persuasion
as a mental process are distinguished, and various forms of false
persuasion in individuals and groups are described; it is shown
how, from the very nature of the process involved, our persuasion
of ourselves is only too apt to degenerate into self-deception, and
how our persuasion of others may eaily assume the form of a
deliberate attempt to exploit their mental or moral weaknesses.
Chapter IV indicates how the tendencies of false persuasion may be
counteracted, and on what lines persuasion may be rightly directed.
Up to this point the subject is treated mainly in its psychological
aspect. The subsequent chapters, which are closely related to, and
follow naturally, the study of persuasion as a mental process, deal
with persuasion more exclusively as a form of expression. In this
part of the book special attention is given to such modern forms of
propaganda as advertisements, newspapers, the cinematograph, the
novel and the drama.
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