Business, International Edition (Paperback, International Edition)

Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the entire supplemental package has been revised so it is the most accessible and instructor and student friendly in the market.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	2013
First published:	2014
Authors:	William Pride • Robert Hughes • Jack Kapoor
Dimensions:	276 x 234 x 24mm (L x W x T)
Format:	Paperback
Pages:	672
Edition:	International Edition
ISBN-13:	978-1-285-09515-8
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-285-09515-4
Barcode:	9781285095158

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