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Business, International Edition (Paperback, International Edition)
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Business, International Edition (Paperback, International Edition)
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Written by authors who have an extensive track record teaching the
Introduction to Business course, the twelfth edition of this
best-selling text features an up-to-date, comprehensive survey of
the functional areas of business: management and organization,
human resource management, marketing, information systems and
accounting, and finance and investment. Core topics highlighted
within these areas include ethics and social responsibility, small
business concerns and entrepreneurship, and global issues. New
coverage in this edition closely examines cutting-edge topics like
the impact of social media on business, the economic crisis, green
and socially responsible business, and sustainability. In addition
to updating and revitalizing the content, the entire supplemental
package has been revised so it is the most accessible and
instructor and student friendly in the market.
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