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Creating the Big Ten - Courage, Corruption, and Commercialization (Hardcover)
Loot Price: R2,736
Discovery Miles 27 360
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Creating the Big Ten - Courage, Corruption, and Commercialization (Hardcover)
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Big Ten football fans pack gridiron cathedrals that hold up to
100,000 spectators. The conference's fourteen member schools share
a broadcast network and a 2016 media deal worth $2.64 billion. This
cultural and financial colossus grew out of a modest 1895 meeting
that focused on football's brutality and encroaching
professionalism in the game. Winton U. Solberg explores the
relationship between higher education and collegiate football in
the Big Ten's first fifty years. This formative era saw debates
over eligibility and amateurism roil the sport. In particular,
faculty concerned with academics clashed with coaches, university
presidents, and others who played to win. Solberg follows the
conference's successful early efforts to put the best interests of
institutions and athletes first. Yet, as he shows, commercial
concerns undid such work after World War I as sports increasingly
eclipsed academics. By the 1940s, the Big Ten's impact on American
sports was undeniable. It had shaped the development of
intercollegiate athletics and college football nationwide while
serving as a model for other athletic conferences.
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