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Online Multimedia Advertising - Techniques and Technologies (Hardcover) Loot Price: R4,755
Discovery Miles 47 550
Repayment Terms: R446 pm x 12*
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Online Multimedia Advertising - Techniques and Technologies (Hardcover): Xian-Sheng Hua

Online Multimedia Advertising - Techniques and Technologies (Hardcover)

Xian-Sheng Hua

Series: Advances in Multimedia and Interactive Technologies

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Loot Price R4,755 Discovery Miles 47 550 | Repayment Terms: R446 pm x 12*

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The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

General

Imprint: IGI Global
Country of origin: United States
Series: Advances in Multimedia and Interactive Technologies
Release date: March 2011
First published: March 2011
Editors: Xian-Sheng Hua
Dimensions: 290 x 224 x 27mm (L x W x T)
Format: Hardcover
Pages: 350
ISBN-13: 978-1-60960-189-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 1-60960-189-0
Barcode: 9781609601898

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