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Books > Language & Literature > Literature: history & criticism
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On Aesthetic and Cultural Issues in Pragmatic Translation - Based on the Translation of Brand Names and Brand Slogans (Hardcover)
Loot Price: R5,817
Discovery Miles 58 170
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On Aesthetic and Cultural Issues in Pragmatic Translation - Based on the Translation of Brand Names and Brand Slogans (Hardcover)
Series: China Perspectives
Expected to ship within 12 - 19 working days
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This book focuses on the cross-cultural advertising communication
and aesthetic issues of brands and brand slogans. Based on the
pragmatic translating theories and case studies of a few classic
brand translations, the book puts forward the Three Aesthetic
Principles of translating brands. The book special features the
cultural in addition to the business aspect of introducing China
Time-honored Brands to foreign markets. Readers will learn about
the great importance of the aesthetic issues and cultural
communications in translating brands and brand slogans through this
book.
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