John P. Kotter's Leading Change: Why Transformation Efforts Fail is
a classic of business literature, and an example of high-level
analysis and evaluation. In critical thinking, analysis is all
about the sequence and features of arguments. When combined with
evaluation of the strengths and weaknesses of an argument, it
provides the perfect basis for understanding corporate strategies
and direction. Kotter applied these skills to his own experiences
of coaching large and small businesses through changes aimed at
improving their performance. At its heart, Kotter's conclusion was
simple: unsuccessful transformations usually result from poor
management decisions. His view was that it was not enough for
executives to have management skills. Strong leadership is
required, together with a clear process that can be used by all
kinds of companies and organizations, no matter what sector they
are operating in. Looking at his own successes and failures alike,
Kotter used his analytical skills to understand the sequence and
features of relevant arguments before evaluating their strengths
and distilling them down to identify common mistakes managers make
when they try to implement change. This practical application of
two core critical thinking skills allowed him to develop an
eight-stage model for successful organizational transformation - a
model still widely used twenty years on.
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